Google Discover Update: Follow Creators, Diversify Your Feed
Update: 2025-09-17
Description
Google Discover just got a major upgrade! Now you can directly follow your favorite publishers and creators from X, Instagram, YouTube Shorts and more, ensuring their content floods your feed. But, amidst this personalized content revolution, the exact criteria Google uses to feature creators remains a mystery, even as publishers grapple with traffic dips due to AI. Is this Google's olive branch to creators, or a strategic play in the evolving content landscape?
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