E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy.

Opal is being promoted as a tool to generate scalable content… despite Google having a highly-cited Scaled Content Abuse policy.

We break down the contradiction, the backlash, and how real creators are being impacted.

We also talk about Chrisy | Homemade Hooplah's story - a blogger who lost her traffic and livelihood to AI-generated copycat content - and why this moment feels like a turning point for the web.

Topics in this episode:
- What Google's Opal is and how Google recommends using it
- Google's Scaled Content Abuse policy
- Why the SEO community is frustrated
- The real harm happening to human creators
- How to approach SEO from first principles (and avoid getting penalized)

If you create content, run a blog, or care about the future of the Internet, this one matters.

⭐️ Nate's post - https://x.com/natejhake/status/1986607211766833636
⭐️ Nate's 2nd post - https://x.com/natejhake/status/1986840216166896032
⭐️ Chrisy's story - https://x.com/homemadehooplah/status/1986180290944114878
⭐️ Opal is now available in more than 160 countries - https://blog.google/technology/google-labs/opal-expansion-160/
⭐️ Google response - https://www.linkedin.com/feed/update/urn:li:activity:7393744599950917632/
⭐️ Google's Scaled Content Abuse Policy - https://developers.google.com/search/docs/essentials/spam-policies

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Google's AI Spam Machine
00:31 Overview of Google's Opal
00:46 Examples of Opal's Applications
01:29 Scaled Content Abuse Policy
03:19 Community Reactions and Concerns
05:13 Google's Response and Speculations
06:58 SEO Best Practices
10:39 Conclusion and Episode Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#scaledcontentabuse #searchengineoptimization #helpfulcontentupdate #digitalmarketing