Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy
Update: 2023-05-01
Description
This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -
When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups?
Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
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