Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)
Update: 2024-09-12
Description
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:
- More hints from Google about what it wants to reward with ranking
- Building an engaged community on social
- Marketers aren’t confident with AI
Mentioned Links
- Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence
- C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/
- Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/
Timestamps
00:00 — Intro
03:05 — More hints from Google about what it wants to reward with ranking
23:10 — Building an engaged community on social
35:51 — Marketers aren’t confident with AI
Get the show notes: https://exposureninja.com/podcast/dojo-33/
Watch the video: https://exposure.ninja/dojo-33
What to Listen to Next:
- How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/
- AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
- Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/
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