In this episode, Steve Fretzin and Gordon Firemark discuss:

• Podcasting as a tool for branding, content creation, and growth
• Legal and ethical essentials for podcasting
• Streamlining podcast production with AI and tech
• Leveraging unique marketing strategies to enhance professional presence

Key Takeaways:

• Podcasting generates diverse discoverable content by utilizing video, audio, and transcription, which can be repurposed into clips, blog posts, or courses to expand reach.
• Preparation with detailed outlines, structured workflows, and AI tools simplifies production.
• Legal consent from guests is essential, covering recording, editing, and perpetual use, including AI-related content integrity.
• Success relies on audience-building through consistent, targeted content that establishes authority and drives client acquisition and referrals.

"Once you do [podcasting], I think it is a fantastic way of getting the word out and publishing your message on a regular basis." —  Gordon Firemark

Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References: 

The Expert Edge Podcast with Colin Boyd: https://podcasts.apple.com/us/podcast/expert-edge-podcast/id1500505303

About Gordon Firemark: Gordon Firemark, widely known as "The Podcast Lawyer™," is a seasoned entertainment attorney specializing in podcasting law. With 32 years of experience, he advises podcasters and clients in theater, film, television, and digital media. A sought-after speaker and writer on legal issues affecting digital creators, Gordon has been featured in numerous podcasts, webinars, and industry events. He hosts the Entertainment Law Update podcast (since 2009) and Legit Podcast Pro, providing expert insights on podcasting law. Gordon is also the author of the Podcast, Blog & New Media Producer’s Legal Survival Guide and develops online courses for creatives, entrepreneurs, and small firm lawyers.

Connect with Gordon Firemark:  

Website: https://firemark.com

Email: gfiremark@firemark.com

LinkedIn: https://linkedin.com/in/gfiremark

Facebook: https://www.facebook.com/gfiremark

Instagram: https://www.instagram.com/gordonfiremark/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.