Gotcha!

Gotcha!

Update: 2025-09-18
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Gotcha! is a four-part series on scams, how they work, and how technology is supercharging them — running through to October 10.

In the series we look at:

  1. Crypto: Mark Hays on how a thing touting financial freedom ended up being a kind of fin-cult, rife with scamming
  2. Multi-Level Marketing : Bridget Read on the history of the biggest and most successful type of scam that still plagues us today
  3. Generative AI: Data & Society’s primer on how generative AI is juicing the scam industrial complex
  4. Enshittification: Cory Doctorow on his upcoming book, and how the process of Enchittification represents user-hostile practices that scam people into paying more, and ecosystem lock-in
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Gotcha!

Gotcha!

Alix Dunn