Graeme Codrington is a futurist, scenario planner and an expert on the future of work. With six best-selling books to his name, and clients in over 100 countries, he helps organisations anticipate the forces that will shape their industries in the future, and prepare for disruptive change today.

Creativity is about new things - new ideas. This is at the heart of the work I do in helping people to “think like a futurist”. I call it strategic imagination - there’s a toolkit for business people (that can be applied to anyone else actually) that helps us break free from the natural limits of our brains and imagine a different world and future. I think that a massive part of this is recognising the cognitive functions that limit our ability to do this; and learning skills and tools to overcome these limits.

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