Graeme Watt on the Power of Storytelling and Digital Strategy
Description
In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today’s digital-first world.
To learn more about S.A.N.:
Interview with S.A.N. and its creators
Timestamps:
(00:00 ) Introducing Graeme Watt, Principle at Anthem Creative
(06:00 ) What do you mean by “digital?”
(07:15 ) How do you help nonprofits develop a digital storytelling strategy?
(10:10 ) Getting more funding digitally
(13:15 ) The importance of storytelling
(15:40 ) The future/present of AI fundraising and AI agents
(20:30 ) What is the responsibility of the board in the future?
(21:50 ) The future of AI for nonprofits and fundraising
(25:00 ) What is Anthem Creative?
(29:00 ) Advice to organizations
(32:14 ) Recapping with Read
Join us every week as we release a new podcast with information about how you can be the best board member and provide great service to your organization.
Listen to the podcast on any of the following platforms:
Visit us at: www.thecorleycompany.com/podcast
United States
