Grow Your impact, Influence, & Income Through Purposeful Publishing with Melanie Herschorn
Update: 2025-09-12
Description
On The Mark with Howard Mark Rubin, Episode 27
In this episode of On The Mark, Howard Mark Rubin speaks with Melanie Herschorn, an independent publisher, book marketer, and bestselling author. Melanie works with attorneys, wealth experts, and business owners, helping them with book marketing and promotion.
Tune in to the episode to hear about:
* Melanie’s philosophy on books — they are not just about sharing stories, but about building authority and visibility
* Where Melanie draws the line with who she will and will not work with, and the importance of maintaining neutrality and professionalism regardless of personal beliefs
* Melanie's approach to book writing, which is grounded in collaboration
* Melanie’s beliefs around AI and its potential hold on the publishing process
* The crucial role strategic marketing maneuvers play in getting a book the recognition it deserves
* Insights into the evolving landscape of book writing
Learn more about Melanie Herschorn:
* Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-herschorn
* Visit Your Big Impact Book’s website: https://yourbigimpactbook.com
* Get your Melanie’s free Ultimate Book Marketing Checklist: https://yourbigimpactbook.com/checklist
* Check out Melanie’s recent book, “Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success” https://yourbigimpactbook.com/big-impact-book
* Follow Big Impact Books on Facebook: https://www.facebook.com/bigimpactbooks
* Follow Big Impact Books on Instagram: https://www.instagram.com/bigimpactbooks
* Visit Big Impact Books on YouTube: https://www.youtube.com/@bigimpactbooks
* Follow Big Impact Books on Pinterest: https://www.pinterest.com/bigimpactbooks
***********************************
On The Mark with Howard Mark Rubin:
This podcast series addresses our rapidly changing world and how it is affecting industries and people in unique and interesting ways. As John F. Kennedy once said, change is the law of life, and those who look only to the past or present are certain to miss the future.
The business leaders and personalities who are interviewed in these podcasts all look to the future. We hope our listeners and viewers come away with information and inspiration that help them adapt in both their business and personal lives.
Watch more episodes of On The Mark:
* YouTube: https://www.youtube.com/@goetzplatzer
* Website: https://goetzplatzer.com
* SoundCloud: https://on.soundcloud.com/6tkWs6vb8kHev7um6
Connect and learn more from your host, Howard Mark Rubin:
* Connect with Howard on LinkedIn: https://www.linkedin.com/in/howardrubingf
* Call: 212-695-7753
* Email: hrubin@goetzplatzer.com
In this episode of On The Mark, Howard Mark Rubin speaks with Melanie Herschorn, an independent publisher, book marketer, and bestselling author. Melanie works with attorneys, wealth experts, and business owners, helping them with book marketing and promotion.
Tune in to the episode to hear about:
* Melanie’s philosophy on books — they are not just about sharing stories, but about building authority and visibility
* Where Melanie draws the line with who she will and will not work with, and the importance of maintaining neutrality and professionalism regardless of personal beliefs
* Melanie's approach to book writing, which is grounded in collaboration
* Melanie’s beliefs around AI and its potential hold on the publishing process
* The crucial role strategic marketing maneuvers play in getting a book the recognition it deserves
* Insights into the evolving landscape of book writing
Learn more about Melanie Herschorn:
* Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-herschorn
* Visit Your Big Impact Book’s website: https://yourbigimpactbook.com
* Get your Melanie’s free Ultimate Book Marketing Checklist: https://yourbigimpactbook.com/checklist
* Check out Melanie’s recent book, “Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success” https://yourbigimpactbook.com/big-impact-book
* Follow Big Impact Books on Facebook: https://www.facebook.com/bigimpactbooks
* Follow Big Impact Books on Instagram: https://www.instagram.com/bigimpactbooks
* Visit Big Impact Books on YouTube: https://www.youtube.com/@bigimpactbooks
* Follow Big Impact Books on Pinterest: https://www.pinterest.com/bigimpactbooks
***********************************
On The Mark with Howard Mark Rubin:
This podcast series addresses our rapidly changing world and how it is affecting industries and people in unique and interesting ways. As John F. Kennedy once said, change is the law of life, and those who look only to the past or present are certain to miss the future.
The business leaders and personalities who are interviewed in these podcasts all look to the future. We hope our listeners and viewers come away with information and inspiration that help them adapt in both their business and personal lives.
Watch more episodes of On The Mark:
* YouTube: https://www.youtube.com/@goetzplatzer
* Website: https://goetzplatzer.com
* SoundCloud: https://on.soundcloud.com/6tkWs6vb8kHev7um6
Connect and learn more from your host, Howard Mark Rubin:
* Connect with Howard on LinkedIn: https://www.linkedin.com/in/howardrubingf
* Call: 212-695-7753
* Email: hrubin@goetzplatzer.com
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