On this weeks episode of the Ready to Grow podcast  I was joined by Isabel Blackman, Head of Marketing for Visit Norwich and the Norwich Business Improvement District.

Did you know Norwich castle will be the most accessible castle in the UK? What is Norwich BID and how can business owners in the Visitor Economy sector work with Norwich BID? Listen to find out.

About Isabel
Isabel is originally from Nottinghamshire, and relocated to Norwich for university over 10 years ago. She currently leads the marketing and communications at Norwich BID, which includes the city’s visitor marketing (through VisitNorwich), and more recently the brand and campaign work for Norwich’s inward investment brand: Work in Norwich.
 
 Norwich launched its city rebrand in 2019, unveiling ‘Norwich, the City of Stories’ across VisitNorwich and Norwich BID brands, just before the Covid-19 pandemic. By 2021, the new brand had been shortlisted for City Nation Place’s ‘International Place Brand of the Year’ award, and VisitNorwich had seen record-breaking results across all digital channels and PR. 

By 2022, work was underway to add another brand to the City of Stories family: Work in Norwich. Funded by the Town Deal, and with objectives spanning cluster growth, staff recruitment and retention, as well as attracting investment into the city, this was a project with big ambitions. Following stakeholder research, and a year-long creative process, the brand launched in October 2022, followed by an extensive campaign to encourage people to relocate to Norwich for work. In 2023, the campaign won ‘Best Marketing and Branding Scheme’ at the Town and Industry Management Awards.