Growing Fast, Rebranding Slow: The Journey of Lucky Girl Social
Update: 2025-10-07
Description
Your market is changing. Are you? Today's episode is for social media managers, agency owners, and service pros stepping into a higher caliber market who want their brand to keep up with their results.
In today’s After Brief, Lucy sits down with Jess of Disregard Studio, our creative director and the brain behind the Lucky Girl look you love, to unpack how we grew fast… and rebranded slow.
We went from helping newbies hit 3K months to coaching CEOs scaling past 10K. That shift demanded a brand that built trust at every touchpoint. Instagram. Website. Emails. Applications. All of it.
What you’ll learn:
- How to spot when your audience has leveled up
- The hidden sales tax of brand inconsistency
- Why “massive imperfect action” works until it doesn’t
- The exact touchpoints we fixed to remove objections
- A simple audit you can run this week to tighten your client journey
Highlights:
- The sales calls that exposed our trust gap
- Rebrand logic: evolving from a personal brand to Lucky Girl Social
- The New York shoot that set our visual standard
- Proof it works: a brand new funnel to one-call closes
Lucky takeaway:
Brand trust is made or broken in the details. Clean up the clicks and watch conversions climb.
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