Growing Your Audience: The Power of Cross-Promotion
Description
In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company.
Lauren shares how creators can grow their audience and increase discoverability with cross-promotion, interactive audience engagement, and creating the perfect pitch.
You’ll hear:
Insights from Lauren’s success in marketing and PR for audio
Strategies to make your show more marketable
Ideas for interacting with listeners to make them feel like a part of the show
How you can use cross-promotion to grow your audience and increase discoverability
If you’re curious about what works (and what doesn’t) in successful podcast marketing, this one is a must-hear!
🔗 Resources & Links:
Tink Media: https://tinkmedia.co/
Lauren’s newsletter, Podcast The Newsletter: https://podcastthenewsletter.substack.com/
United States
