Growing from Zero to One with Drew Glover S6 Ep. 2

If you are struggling to find the right marketing strategy for your business or with figuring out which are the right hires to get your company to the next stage, keep listening. My guest will ube discussing what makes a hstrong go-to-market strategy and how to build a team from zero to one and beyond.

Drew Glover is a founding Partner of Fiat Growth and a General Partner at Fiat Ventures. He is no stranger to the world of growth, technology, and marketing. From his time at Steady where he led marketplace development and growth to Namely, Fjord, and Portal A, he navigated the ins and outs of Go-to-Market strategies and user acquisition.

In this episode we discussed:

• What makes a strong go-to-market strategy - ensure that you have done deep discovery


• How to build a business from zero to one - who are the people to have on the bus to go from zero to one vs the people you need at the growth phase


• How to scale a team - when to hire generalists vs specialists


• Venture capital investing - what Drew looks for in founders he invests in


• Starting a venture fund - ways in which fundraising for a venture fund is similar to fundraising for a company and ways its different.

Key takeaways:

• Thirty (30%) percent of venture dollars typically go directly to marketing for a startup. The companies that have a much higher likelihood of failing are the ones that aren't able to distribute that money in efficient ways.


• What marketing is at its heart is testing and iterating, preferably cheaply to figure out what works and doesn't work.


• Deep discovery and clarity about who your customers are is key to successfully marketing to them.


• Business growth is not just hiring, it's hiring the right people at the right time. Founders must ensure they understand if the people they are hiring are 0 to 1 people or are they 1 to 10 people.


• 
  0 to 1 vs 1 to 10: 0 to 1 is individuals who are more generalist versus specialist. They're able to do a lot of things. You need folks that can wear a lot of different hats that don't need a ton of guidance. As you start to grow you need very specific specialists for different parts of your business, these are your 1 to 10 people.


• Venture capital is a relationship business. Its a business of returns.

Reach out to Drew on Linkedin with legitimate (emphasis on legitimate) questions because he does respond, which is not always the case on LinkedIn, which is the platform where he is most active.

Guest Info:

Learn more about Drew:

LinkedIn: https://www.linkedin.com/in/drewbailerglover/

Twitter: GloveJones

Learn more about Fiat Growth here: https://www.fiatgrowth.com/

Learn more about Fiat Ventures here: https://www.fiat.vc/

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Join me next Friday for another episode.