We’re diving headfirst into the world of “healthified nostalgia” — think grown-up Dunkaroos, organic Pop-Tart dupes, and better-for-you spins on childhood favorites like Magic Spoon, Glonuts, Mid Day Squares, and Poppi. Why are these reboots resonating? It’s comfort meets clean labels — and it’s changing the CPG game. In a lively roundtable, our guests reveal their favorite throwback snacks making a comeback before we shift gears into **The Brainstrust**: how to scale your brand from kitchen passion project to shelf-ready success. Emily breaks down why scaling isn’t just chasing volume — it’s about building systems that grow without breaking you. Ryan widens the playing field beyond Whole Foods and DTC, reminding us that shelves come in many forms, from farmers markets to Amazon. Chi and Wayne bring real founder stories of early wins, hard lessons, and the pivotal moments that define when you're truly ready to level up. **If you’ve ever dreamed of seeing your brand in lights—or at least on shelves—this episode’s for you.**