Growth vs. Scale: Why Most CEOs Get This Totally Backward
If your business only works when you’re working in it this episode is your wake-up call.
In today’s episode of Marketing Matchmaker, I sat down with operations expert and fractional COO, Jennifer Goldman, to talk about what it really takes to scale a business that doesn’t burn you out.
We’re not just talking about hiring a VA or creating a few SOPs we’re talking about building the infrastructure that supports your growth, protects your energy, and allows you to actually enjoy the business you’ve built.
Whether you’re managing a tiny team or doing everything yourself, this episode will help you see exactly where your systems are failing—and what to do about it.
You’ll learn:
✅ The difference between growth and scale and why most business owners get it backward
✅ The hidden operations mistakes that are costing you time, money, and momentum
✅ How to know when it’s time to bring in a fractional COO (and what to delegate first)
This is the behind-the-scenes conversation most service-based CEOs never have—but absolutely need to hear.
📩 Want to streamline your business so it can finally grow without you in the weeds? Head to MyVirtualCOO.com to connect with Jennifer Goldman and access free operations resources.
Connect with Jen Goldman:

https://www.facebook.com/MyVirtualCOO
https://myvirtualcoo.com/
https://www.linkedin.com/in/jennifergoldman/
--------
Ready to grow your business, increase your revenue, and scale your impact? Visit YourMarketingMatchmaker.com to learn how we can work together to take your business to the next level.
#MarketingMatchmakerPodcast #scaleyourbusiness #digitalmarketing #VirtualMarketingExperts #JenniferTamborski #podcast #idealclient #marketing #marketingstrategist #digitalmarketingagency #businessgrowth #growyourbusiness #leadgeneration #contentmarketing #marketingtips #socialmediamarketing #onlinemarketing #branding #businessmarketing