Guerilla Marketing Expert: Manipulation Isn't Always A Bad Thing! Moral Flexibility is Key! Ft. Adythia Pratama
Description
Adythia Pratama is a guerilla marketing expert. He is the Founder & CEO of PT Braja Biru Abadi, a company that pioneered the product "Integrated Marketing System," a marketing system that integrates conventional marketing methods with digital marketing methods.
0:00 — Dutch vs. Japanese colonization; Did we learn corruption from the Portuguese?
5:24 — Marketing vs. Manipulation, Motivation vs. Manipulation, Cow's Milk; Is manipulation really a bad thing?
13:45 — Morals & ethics in marketing, cigarettes, social media & drugs
21:14 — What is the most powerful and most successfully marketed product in the world? Is there morality in Marketing? Branding vs. Sales vs. Marketing.
56:07 — Derail: GBTL in the U.S & Rainbow Washing during Pride Month; Are you pro GBTL? R
01:13:57 — Apple vs. Congo, and why the allegations are unlikely to be true
01:23:33 — Consumers responsibility, ju0l, pinj0l & PayLater
01:53:53 — The important role of private businesses in shaping the future of Indonesia, Marketing book recommendations from Adythia
2:07:28 — Moral Aesthetics; How morally flexible are you?
Watch the full episode on YouTube: https://youtu.be/lIMXMlih1Pc
United States
