Title: Implementing a Sales Process That Prioritizes Relationships and Authenticity | Gui Costin | FYLC Podcast

Description:

In this episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling interviews Gui Costin, CEO and founder of Dakota, who has helped clients raise over $40B while transforming what it means to build authentic, people-first sales processes.

Gui shares insights from his books Millennials Are Not Aliens and The Dakota Way, highlighting how leaders can:

• Build sales processes rooted in trust and authenticity


• Create a workplace culture that inspires across generations


• Engage Millennials and Gen Z with autonomy and purpose


• Drive performance by prioritizing relationships over policies

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🎧 Listen to the podcast: https://www.FindYourLeadershipConfidence.com/gui-costin/

Timestamps:

00:00 – Intro

01:30 – Gui’s journey from real estate to founding Dakota

05:45 – Why authenticity is the foundation of sales success

11:10 – Common mistakes organizations make in sales processes

17:30 – Culture > policies: building trust across teams

24:50 – Fundraising, volunteering, and sales success

30:00 – The future of sales and leadership in a digital world

35:00 – Closing thoughts & where to connect with Gui

Follow the Podcast:

🌐 Website: www.FindYourLeadershipConfidence.com

📲 LinkedIn: https://www.linkedin.com/in/victoria-noethling-67202116/

📲 Instagram: https://www.instagram.com/vnoethling/

📲 Facebook: https://www.facebook.com/victoria.noethling

SEO Tags:

#LeadershipConfidence #SalesLeadership #GuiCostin #AuthenticityInBusiness #LeadershipPodcast #SalesProcess #BusinessCulture #MillennialsAtWork #FutureOfSales

Visit Gui’s website and social media platforms to learn more.

https://www.dakota.com/

Connect With Our Guest

Website: https://www.dakota.com/

LinkedIn: https://www.linkedin.com/in/guicostin/

YouTube: https://www.youtube.com/channel/@dakota4968

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