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H-E-B’s road to Mi Tienda

H-E-B’s road to Mi Tienda

Update: 2024-11-05
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What led H-E-B to go full Hispanic aisle? With the Mi Tienda brand, HEB went full into target Latino consumers from barbacoa, salsas y tamales. Guest is Manny Colunga, store leader at Mi Tienda in Houston, Texas.


The post H-E-B’s road to Mi Tienda appeared first on KUT & KUTX Studios -- Podcasts.

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H-E-B’s road to Mi Tienda

H-E-B’s road to Mi Tienda

Mando Rayo