To learn more, visit https://www.marchellludy.com/

This episode talks about (1) where to spend the marketing budget money and (2) how much to spend on each of the platforms. Marketing Media Mix Choices have always been puzzling marketers, especially as the media landscape keeps on changing with so many options such as National TV, Social Media platforms, Print Magazines, Outdoor Billboards, Radio, and so many others. Therefore, understanding the principles of (1) not spreading ourselves too thin to ensure sufficiency of awareness generation in each platform, as well as (2) Cascading Choices prioritization, are extremely crucial to allocate the Marketing Media Money properly to achieve the best ROI (Return on Investment) for the Marketing Money.

Chapters
0:00 Opening
0:27 Marketing Media Choices
1:11 Don't Spread Ourselves Too Thin
2:22 Marketing ROI
3:10 Cascading Choices
4:08 Closing

Links
Spotify: https://open.spotify.com/show/4H13OG15r5HGRjArb7grdy?si=f0aa625400c2490c
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Twitter: https://twitter.com/marchellludy
TikTok: https://www.tiktok.com/@marchellludy
Apple Podcast: https://podcasts.apple.com/us/podcast/business-and-management/id1660518087

Disclaimers
The Business and Management Podcast is for general informational purposes only. All of the content is based on my own point of view in my personal capacity. I do not represent any company, any brand, or any institution. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. However, if you want to learn more about the content, please visit https://www.marchellludy.com

May you extract the most benefits from this podcast. All the best!

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