Kirk shifts focus on the changes and factors in the college football power base, in particular the Pac 12 and how it is covered by the media. Bay area news group's Jon Wilner joins Kirk and talks about the challenges for the new Pac 12 commissioner, how USC must overcome the talent loss this year, Clay Helton and Chip Kelly's job security and the challenges of Pac 12 Heisman candidates to get East coast exposure. What is the difficulty for Heisman winners having the same success in the NFL. Kirk talks about OTA's stories this week.

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