Today’s guest is a trailblazer who has redefined what it means to lead with authenticity in the corporate world.

A former corporate CEO turned professional pot-stirrer, she is the founder of b Authentic Inc. Her dynamic approach to leadership and commitment to eradicating workplace BS have made her a globally recognized speaker and coach. Her TEDx Talk was among the top 20 most viewed globally in 2021, and her best-selling book, “You Do You(ish),” has further cemented her reputation as a thought leader.

With a career spanning over two decades, including a transformative tenure as CEO where she tripled earnings and revitalized employee engagement, she has shown that radical authenticity is not just an approach but a powerful strategy for success. Her latest book, “The 50% Rule,” unveils the creative shortcut that has helped her and many others go from underdog status to unmatched success in career and daily life. 

She is the co-host of the podcast b Cause Work Doesn’t Have to Suck, where she brings her offbeat and impactful insights to a global audience. Her thought leadership has been featured on ABC, CBS, Business Insider, Fast Company, and Well+Good.

Please join me in welcoming Erin Hatzikostas.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

In this episode, we discuss:

📚 50% Rule Concept: Erin explains her "50% rule," a mix of half-familiar concepts and half-innovative ideas seen in successes like "Hamilton," John Madden, and Ruth Bader Ginsburg. This idea inspired her book-writing journey.

🚀 Innovative Book Launch Strategy: Erin showcases her unique book launch strategies, including using personalized videos and engaging a large review team. She also shares her creative tailgate-themed book tour, adding a fun, authentic twist to traditional events.

👩‍💼 Authenticity in Leadership: Erin believes in leading by revealing one's true self for the benefit of others. Her journey from corporate life to entrepreneurship highlights the significance of authenticity and personal energy in professional success.

🎢 Out of the Box Promotion: Discover how Erin’s authenticity gained her an invite to the Mall of America for National Roller Coaster Day, reflecting her unique approach to promotion.

🎧Listen in to learn why tuning into Erin Hatzikostas’ insights can transform your approach to leadership, authenticity, and innovation! 

Links

• Erin Hatzikostas on LinkedIn, Instagram, and YouTube.


• www.bauthenticinc.com


• TEDx “Why You Don't Have to Compromise For Your Career” 


• B Cause Work Doesn’t Have to Suck podcast

Books mentioned in this episode:

• 
  “You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve” by Erin Hatzikostas 


• 
  “The 50% Rule” by Erin Hatzikostas

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport
  


• 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com
  


• Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity 


• Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist
  


• Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast
  

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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