John Ellison is a social entrepreneur and behaviour designer. He is exploring the intersection of the science of well-being and habit formation at his 'side project', Happy Habits.

Combining research from positive psychology with insights from behavioural science, John has unlocked a fun, engaging and pragmatic approach for helping people increase their subjective well-being—starting with himself.

In Monday's Masterclass John will share his journey and insights about how he discovered the science of wellbeing at an incredibly stressful and dark time during the pandemic. Out of this season emerged a new way of looking at happiness, satisfaction and self-love.

In the process of creating Happy Habits, John has been working with us on how to market his offering as a coach—something he is in the process of becoming though the Tiny Habits certification programme.

In light of our desire to help people 'learn by doing' and 'build in public', we're going to talk with John about his journey, insights and marketing thesis for Happy Habits and what it means to be a coach in the world of climate change, pandemics and crypto.

We are sure that so much of what John has to say will resonate with our audience of coaches, and that there is much to be learned from him about how we might like to employ some thinking about Happy Habits building in our Marketing Practice.

As a starter for ten, John has drafted these points on which our listeners can ponder:

• Happiness (subjective well-being) is the central human aspiration. All other ambitions serve this ultimate goal.


• What most people believe about happiness is wrong.


• Learning what makes us happy is a huge opportunity for us as individuals, and as coaches.


• If we can unlock the inner growth required to build a firm foundation rooted in subjective-wellbeing in our own lives, then whatever we do to communicate to others will resonate along this baseline.


• By understanding the science of well-being and design of behaviour change, we can unlock personal growth that will enable new forms of marketing that inherently fill us up.


• We can explore a few ways to apply this to the aspiration of 'acquiring more coaching clients', but ultimately this is about an 'effortlessness' that means people are drawn to us inherently and communicating our value is much easier from this place.

... Love it!

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