Growth doesn’t always fail because the concept is broken—sometimes it stalls because the partnership is. In this episode of Science of Service, we sit down with Omar Kasim—entrepreneur, operator, and founder of Plomo Quesadillas—to unpack the hard truths behind partnerships, pivots, and the unexpected insights hidden in your own sales data.

Omar shares the whirlwind behind his first concept, the rapid rise that followed, and the moment everything turned sideways—when a remote partner tried to take over the business overnight. He walks us through rebuilding from the ground up, turning around a failing restaurant by focusing on the fundamentals, and why “no deal is better than a bad deal” might be the savviest advice an operator can keep in their back pocket.

The conversation digs into the habits that keep a business resilient: clear contracts, trust-based relationships, thoughtful financial data, and the kind of customer experience that does its own marketing.

From choosing the right collaborators to spotting opportunities hiding in plain sight, Omar offers a grounded roadmap for operators navigating growth, setbacks, or the pressure to scale. If you’re steering a young concept, rethinking a partnership, or searching for your next breakthrough, this episode shows what can happen when you bet on yourself—and listen closely when your customers vote with their orders.

Science of Service Blog
Plomo Quesadillas: Omar’s Story