Harnessing Culture to Inspire, Influence and Impact
Update: 2023-05-08
Description
How does brand purpose allow companies to connect with consumers? How are buyers influenced? How do marketers leverage the relationships that customers build with brands? Marcus Collins, clinical assistant professor of marketing at Michigan Ross, studies consumer culture theory — the convergence of anthropology, psychology, and sociology in marketing — to answer those questions. In this episode, Collins discusses how communal connections that are facilitated through cultural characteristics influence consumption and behavior, which is a topic he explores in his new book For The Culture.
Hosted on Acast. See acast.com/privacy for more information.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
