Harnessing Live Music to Drive Tourism
Update: 2025-01-29
Description
Explore how Fort Worth, Texas has become a global model for music-driven tourism. Mark is joined by Bob Jameson, CEO of Visit Fort Worth, and Shain Shapiro, Founder of Sound Diplomacy, to discuss strategies that blend music and cultural policy to elevate tourism, economic growth, and quality of life. Learn how data-informed insights, initiatives like the Fort Worth Music Office, and support for local artists are transforming Fort Worth into a cultural hub.
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