In this inspiring episode, we talk with Charlotte Liebling, the founder and CEO of Loved Before, a sustainable “soft toy adoption agency” that’s breathed new life into over 10,000 plush toys. After witnessing donated teddy bears being trashed or sold as dog toys while volunteering at a charity shop, Charlotte created a system to clean, repackage, and tell the personal stories behind each beloved toy.

Whether you’re curious about creative reuse, impactful marketing on a shoestring, or turning simple ideas into retail success, Charlotte’s journey is both heartwarming and utterly compelling.

Tune in and discover how one woman is proving that second‑chances can be stylish, sustainable—and downright sentimental.

#LovedBefore #ZeroWaste #SocialEnterprise #UpcycledJoy #SustainableBusiness #StartupStory