He Put the Wrong Roof On—Then Turned It Into a Marketing Goldmine with Brett Tesson
Description
He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.
But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.
And what happened next? That mistake became the best marketing moment his company ever had.
In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the region—not by being perfect, but by doing the right thing when it’s hard.
You’ll learn:
- Why extreme ownership builds loyal customers (and crews)
- How Brett scaled by serving people—not just “selling”
- What to do when your crew messes up (and how to turn it into a win)
- Why frozen Snickers & Gatorade can win you more jobs than business cards
- The real secret to supplier loyalty (it’s not about price)
If you care about building a company rooted in service, honesty, and long-term partnerships—this is a must-watch.
Links:
https://tessonroofing.com
https://www.facebook.com/TessonRoofing
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-268
Listen to the episode on Spotify & Apple Podcasts (268) 👇
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🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
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