He Quit Drinking… Then Built a $10M Non-Alcoholic Beer Brand | Joe Chura (MU Classic)
Description
#712 When Joe Chura quit drinking during the 75 Hard challenge, he didn’t just transform his health — he found his next business! In this episode hosted by Brien Gearin, Joe shares how that personal decision sparked the launch of Go Brewing, a non-alcoholic beer company built from his garage that’s now on track to hit $10 million in revenue. With a background in tech and automotive, Joe applied his digital marketing and DTC expertise to grow the brand online, sell to over 60,000 customers, and gather powerful customer data that helped him land 6,000 retail placements across 23 states. He explains why they built their own brewery instead of outsourcing, how they created a unique taproom experience, and what it takes to stand out in the emerging NA beverage space. If you want a behind-the-scenes look at building a fast-growing CPG brand from scratch, this episode is packed with insights!
(Original Air Date - 5/3/25)
What we discuss with Joe:
+ Origin of Go Brewing during 75 Hard
+ Brewing beer from his garage
+ Scaling from 0 to 60,000 customers
+ Using DTC to gather customer data
+ 6,000 retail placements nationwide
+ Building a taproom for NA beverages
+ Strategic hiring and lean marketing
+ Challenges of beverage distribution
+ Differentiating in a growing NA market
+ Plans for THC and electrolyte drinks
Thank you, Joe!
Check out Go Brewing at GoBrewing.com.
Follow Joe on Instagram and LinkedIn.
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