Head of Events at Forbes Explains Extreme Resourcefulness
Description
E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast!
He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more.
He’s one of the most resourceful people I know when it comes to media.
00:00 Brett Cohen
00:07 Forbes 30 Under 30 Summit Insights
00:48 Event Planning Stress and Challenges
02:52 Pyrotechnics
05:26 Managing High-Profile Events
08:01 The Sony Story
12:55 Celebrity Interviews
19:11 Future Plans
24:14 Press Releases and Media Strategies
28:41 Farewell
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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