Healthcare Marketing in a Privacy-First World
Update: 2025-06-19
Description
Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins CJ Wolf to decode the complex world of healthcare marketing, privacy laws, and risk mitigation.
What You’ll Learn:
- The evolving legal landscape: OCR guidance, AHA lawsuits, FTC enforcement
- Why third-party tracking is out—and what to use instead
- How to collaborate across marketing, IT, and compliance
- What “data destiny” really means for covered entities
- Emerging solutions like media mix modeling and private analytics
Who Should Listen:
Compliance officers, healthcare marketers, IT leaders, and anyone responsible for HIPAA risk management in a digital world.
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