Healthcare is being transformed by AI, whether you like it or not
Description
If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out.
The daylong event featured a bevy of programming designed to help agency executives and brand-side leaders understand the evolving impact of AI on the advertising industry across all sectors.
This week, pharma editor Lecia Bushak brings us a pair of interviews from the AI Deciphered conference.
First up is Chris Wiggins, chief data scientist at The New York Times and an associate professor in the Data Science Institute at Columbia University. Chris headlined the conference’s keynote discussion – How Data and AI Will Change Marcomms.
Additionally, Lecia had the chance to speak with Kelly Kavanagh, senior director of integrated marketing and media at Haleon, after she appeared on my panel – The New Path to a Healthy Reputation.
For Trends, managing editor Jack O’Brien and editor-at-large Steve Madden unpack medical marketing’s latest buzzword: “patient-centricity.”
Music: “Deep Reflection” by DP and Triple Scoop Music.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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