This week’s buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.



TikTok wants to turn millions of Americans into paid shopping influencers

https://restofworld.org/2024/tiktok-shop-influencers-us/



Amazon bundles online shopping of groceries and nonfood items

https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/



Amazon Unboxed Updates:

Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners)

https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw



Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands

https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw



Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads

https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw



Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands

https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw



New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance

https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw



Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance

https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw



Understand the top combinations of ad touchpoints that drive conversions

https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw



Build a holistic first-party data strategy with Ads data manager

https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw



Amazon DSP launches Performance+ tactics into beta

https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw



Create impactful interactive audio ads in just a few clicks with Audio generator

https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw



Create high-quality AI-generated videos in minutes

https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw

Make creative development a breeze with AI creative studio (beta)

https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw



Interactive ads expand availability across streaming TV into Prime Video

https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw



Understand the value of new-to-brand shoppers beyond immediate sales

https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw



Maximize your campaign impact with the new Amazon DSP experience

https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw



Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies:

• Freedom Ticket Webinar - http://h10.me/ftoctober


• Meganar - http://h10.me/meganar


• Winning Amazon Advertising Strategies - http://h10.me/adsoctober


• Sydney, Australia Event - http://h10.me/sydney


• Milan, Italy Elite Workshop - http://h10.me/milan


• Dubai, UAE Event - http://h10.me/dubai

Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:07 - Etsy is THE WORST!


• 05:38 - Amazon Bundling Change


• 06:44 - TikTok Influencers


• 08:23 - Amazon Shopping Test


• 09:59 - Compliance Fast Track


• 10:31 - FBA New Selection Perk


• 11:30 - Large & Heavy Returns


• 12:15 - Online Events


• 15:19 - Sydney, Australia


• 15:49 - Milan, Italy


• 16:30 - Dubai, UAE


• 16:51 - Amazon Unboxed Recap

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► Learn How To Sell on Amazon: https://h10.me/ft

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Bradley Sutton:

The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.

Bradley Sutton:

I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.

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