Helium 10 Buzz 10/31/24: FBA Export Expansion | Walmart Black Friday Deals | TikTok x Venmo
Description
For this week’s buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok!
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Walmart Black Friday Deals Events Dial Up the Thrill of the Deal
https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal
TikTok Shop pushes livestreams to drive holiday shopping
https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping
TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday
https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/
Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe
https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe
Amazon’s latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers
Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning.
In this episode of the Weekly Buzz by Helium 10, Shivali talks about:
- 00:51 - Valid Tracking Rate Update
- 02:44 - Brand Tailored Promotions
- 04:40 - FBA Export Expansion
- 05:28 - Product Videos Go Global
- 06:14 - Walmart's Multi-Event
- 07:55 - TikTok Livestreams
- 09:55 - TikTok x Venmo
- 11:14 - Rufus AI Beta EU
- 12:37 - Fake Reviews
- 13:43 - Amazon Marketing Cloud Strategy
- 14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases
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