This episode of Marketing Rebels shares how helping professionals can build thriving, values-driven businesses with strategies in SEO, team building, and purpose alignment.

Tiffany shares her journey from frontline social work to a thriving practice, highlighting the challenge helpers face in balancing values with building a sustainable business.

• Main Point #1: The Importance of SEO and Strategic Marketing
• Main Point #2: Building an Aligned and Intentional Team
• Main Point #3: Working "On" the Business, Not Just "In" It

Real-Life Example: Tiffany shares how she and her partner built their practice through grassroots efforts—posting flyers locally—while also learning SEO and working with a marketing agency, showing the power of combining hustle with strategy.

About the Guest:

Guest Name: Tiffany Petite MSW, RCSW

Bio: Tiffany Petite, Co-Founder and Clinical Director of Virtuous Circle Counselling (VCC), is a dedicated leader in mental health care. Holding a Master’s in Social Work from the University of Waterloo and recognized as a Registered Clinical Social Worker in Alberta and British Columbia, she founded VCC in 2020 to provide accessible, high-quality therapy. Under her leadership, VCC earned a spot as one of The Globe and Mail’s Top Growing Companies (#33) in 2024. With over 15 years in the non-profit sector, Tiffany is committed to evidence-based care, innovation, and empowering clients to thrive through compassionate support.

tpetite@vccounselling.com

https://vccounselling.com/calgary-psychologists-therapists/

Key Quotes from the Episode:

• “Your why will always be the anchor through good days and bad days, through uncertainty and fear. And I think, your why is at the heart of everything that you do. As long as you have your why, you can't go wrong.”

• "It's about cultivating relationships, and relationships has been truly, I think the difference maker."

Recommended Resources from Shauna:

• AirTable to help you plan, create, organize & outsource your content marketing. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to create free account

• KAJABI as an all-in-one resource to help you manage & market your business. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free 14-day trial

• DUBSADO to streamline client management, contracts, and invoices all in one place. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free trial

• FlowChat to simplify and automate your lead generation directly from social platforms. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to explore

• Restream to easily broadcast live across multiple platforms and expand your reach. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start streaming

• Fathom to easily record your calls, take notes and share with guests. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start recording

About Shauna Van Mourik:

Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.

GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna 

Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!

Don’t forget to: