One question that affects business at all levels is: 'How to make customers happy?' Ben Ho has created a business called yesloyal with the main focus of customer satisfaction. A former employee of HP and Ingram Micro in the Market and Business Development sectors, and with a Master of Business Administration from the Australian Institute of Business, he is incredibly qualified to answer why customer satisfaction is so important in helping small business grow. 

Starting yesloyal in December 2017 with his brother, Hogan, he has created loyalty programs for numerous businesses to create happy customers and improve sales. A proponent of small business, he is an active member of SWEH (South West Entrepreneurial Hub), which aims to support and represent business owners in the South West. He sat down with Dai Le to discuss customer satisfaction, why the dictionary is his favourite book, and his enthusiasm in sharing his knowledge with others. 

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Timestamps

00:00 - Introduction

00:52 - What is yesloyal?

03:42 - Getting and keeping loyal customers

06:50 - Ben's drive and wanting to flourish

08:10 - Challenges along the way

12:37 - What motivates you to do what you do?

15:50 - Looking after your wellbeing with the PERMA model

21:18 - The current state of yesloyal

30:20 - Dealing with people who tell you no

32:12 - NLP - neuro-linguistic programming

33:54 - Mentors and coaches, and the differences between them

37:23 - Having a near death experience changing your view on life

44:07 - Future plans

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