Welcome back to another informative episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensaries aiming to expand their influence and success in the industry. In this episode, we dive further in with Wesley Hein, a seasoned cannabis executive and head of Corporate Development and M&A at Mammoth Distribution. 

Discover the unique dynamics of the hemp market and its evolving role relative to the broader cannabis industry. Wesley provides an insider’s perspective on how, despite being fundamentally a cannabis company, the developments in the hemp sector are influencing strategies and perceptions in the markets where Mammoth operates, including California, New York, and Illinois.

Delve into the complex relationship between cannabis and its cousin hemp, as Wesley explains the regulatory landscapes, market challenges, and the unintended consequences of hemp’s rapid growth. He shares critical insights on how the hemp industry is navigating through its 'wild west' phase much like the early days of cannabis, and the implications this has on regulation and market stability.

Moreover, Wesley peels back the layers on the burgeoning sector of cannabis-infused beverages. He discusses the surprising boost in beverage sales against the backdrop of hemp’s influence and how savvy branding and distribution strategies are overcoming stigma and logistical hurdles. 

In a market faced with both skepticism and opportunity, learn about the potential pathway for hemp in California and the broader implications for cannabis operators and manufacturers looking to innovate while adhering to shifting regulatory demands.

Whether you're an industry veteran or a newcomer navigating the complexities of the cannabis business, this episode offers valuable perspectives on managing growth amidst chaos, capitalizing on emerging market segments, and strategizing for future expansions.

Stay tuned to the end for Wesley’s outlook on where he sees hemp and cannabis beverages heading, and what this could mean for dispensary owners looking to diversify their product offerings.

As always, thank you for joining us on the Kaya Cast Podcast. Don’t forget to subscribe to stay updated on the latest trends and strategies that can help propel your cannabis business forward. Until next time, keep growing and thriving in the cannabis industry.
 
Find out more about Mammoth Distribution at:
https://www.linkedin.com/company/mammothdistribution/
https://www.linkedin.com/in/wesleyhein/

Highlights:
00:00 Introduction to KayaCast and Guest Wesley Hein
00:30 Current State of the Hemp Market
03:03 Hemp's Impact on the Cannabis Industry
06:02 Challenges and Opportunities in Hemp and Cannabis
07:27 Regulatory Landscape and Future Predictions
16:58 The Potential of Cannabis Beverages
19:30 Conclusion and Farewell
 
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