Welcome to another enlightening episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensary owners aiming to expand and refine their ventures. Today, Brytany Melville from Forte Operations joins us to unravel the complexities of launching your very first cannabis store. With her extensive experience since 2018, Brytany has ushered numerous dispensaries into profitable operations and today, she shares her wealth of knowledge tailored for both budding and seasoned dispensary entrepreneurs.

In this episode, we dive deep into the critical decisions that shape the success of a dispensary, from selecting the perfect location and sizing it right to staffing and future-proofing the design. Learn the significance of a meticulously planned build-out, as Brytany reveals why a 1,500 to 1,750 square foot layout might just be your sweet spot, or how even a 450 square foot space can churn substantial revenue with robust operations.

Discover the nuances of market saturation, operational costs, and how innovative branding and marketing strategies can avert potential pitfalls in the initial 90 days post-launch. Brytany also touches on the challenges and lesser-known realities of cannabis consumption spaces, sharing insights that could redefine your approach to incorporating these in your business model.

Join us as Brytany unpacks the steps to navigate the milestones from lease signing to the grand opening, ensuring you're not just opening a dispensary, but crafting a resilient business designed to thrive in an ever-evolving industry. This episode is packed with actionable strategies, professional anecdotes, and foundational advice paramount for anyone gearing up to make their mark in the cannabis retail space.

Don’t miss out on this must-listen episode for invaluable insights that might just be the key to unlocking the potential of your cannabis dispensary. Tune in now and equip yourself with the knowledge to build, launch, and scale successfully.

Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

Chapters:
00:00 Introduction to Opening Your First Store
00:15 Guest Introduction: Brytany from Forte
01:00 How to Choose the Right Location
03:18 Considerations for Consumption Lounges
06:18 Planning Your Store Build-Out
07:37 Major Milestones Before Opening
09:49 Avoid these Common Build-Out Mistakes
13:02 Future-Proofing Your Layout
18:56 Hiring and Team Building Correctly
33:03 Marketing Strategies and Brand Development
41:34 Post-Opening Marketing and Sales Strategies
48:58 Conclusion and Where to Find Forte

 
Find out more about Forte Operations at:
https://forteops.com/
https://www.linkedin.com/company/forte-operations/
https://www.instagram.com/forteops/?__d=11

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