In this episode, we explore how Italy’s cultural heritage is under siege, shifting from a symbol of national identity to an economic asset. We delve into the tension between preserving the soul of Italy and the increasing emphasis on viewing heritage as a commodity. The episode examines the risks of privatizing historical sites, the pressure to prioritize profit, and the potential consequences for smaller, less profitable museums. By focusing on the deeper values tied to cultural heritage, we question how far economic growth should go in redefining a nation’s legacy.