Hijacking The Reward System to Change Your Life and Business with Michelle Rutkowski - MOR Studio
Update: 2025-09-30
Description
Michelle Rutkowski delves into her architectural journey and the foundation of MOR Studio, focusing on the intricate balance between business growth and personal life. She explores the role of dopamine in motivation and the reward system, detailing the four pillars of reward: connection, discovery, movement, and rest, with practical applications for AEC businesses. The discussion extends to the biological underpinnings of productivity and team dynamics, including the neuroscience of endorphins. Michelle shares personal insights on dopamine regulation, emphasizing the design of spaces that foster community engagement and minimize distractions, integrating the reward system into architectural design.
(0:00 ) Introduction to Michelle Rutkowski and the reward system
(2:33 ) Michelle's journey into architecture and founding MOR Studios
(6:59 ) Balancing business growth with personal life and understanding the reward system
(10:53 ) The impact of dopamine on motivation and the reward cycle
(15:18 ) The four pillars of reward: Connection, discovery, movement, and rest
(18:19 ) Practical examples of the reward system in AEC businesses
(20:12 ) Biological basis of productivity and team dynamics
(23:29 ) Neuroscience behind endorphins, mu opioid receptors, and visioning
(25:04 ) Personal experience with dopamine regulation
(27:32 ) The plasticity of the reward system and overcoming addiction
(29:46 ) Leveraging the reward system for healthier lifestyle choices
(31:07 ) Designing spaces for community engagement and reducing distractions
(33:22 ) Integrating the reward system into architectural design
(37:02 ) The experience and impact of well-designed spaces
(38:16 ) Strategies for creating engaging architectural spaces
(40:54 ) Closing thoughts and contact information
Connect with Michelle -
LinkedIn: https://www.linkedin.com/in/michelle-rutkowski-aia-leed-ap-645b9814/
MOR Website: https://www.morstudio.net
MDB Website: https://www.mydopamineblueprint.com
Connect with Justin -
Justin's LinkedIn: https://www.linkedin.com/in/justneagle/
Spot Migration: https://www.spotmigration.com
NCBOI: https://ncboi.org
Do you want to be a guest on the show? Go to https://buildingscale.net/guests
Need to discuss your IT and Cybersecurity Strategy? Go to https://buildingscale.net/help
(0:00 ) Introduction to Michelle Rutkowski and the reward system
(2:33 ) Michelle's journey into architecture and founding MOR Studios
(6:59 ) Balancing business growth with personal life and understanding the reward system
(10:53 ) The impact of dopamine on motivation and the reward cycle
(15:18 ) The four pillars of reward: Connection, discovery, movement, and rest
(18:19 ) Practical examples of the reward system in AEC businesses
(20:12 ) Biological basis of productivity and team dynamics
(23:29 ) Neuroscience behind endorphins, mu opioid receptors, and visioning
(25:04 ) Personal experience with dopamine regulation
(27:32 ) The plasticity of the reward system and overcoming addiction
(29:46 ) Leveraging the reward system for healthier lifestyle choices
(31:07 ) Designing spaces for community engagement and reducing distractions
(33:22 ) Integrating the reward system into architectural design
(37:02 ) The experience and impact of well-designed spaces
(38:16 ) Strategies for creating engaging architectural spaces
(40:54 ) Closing thoughts and contact information
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