Everyone wants to hire a unicorn, but the reality is that they don’t exist. What every small business owner needs is a rockstar who wants to shine and share their talent. 

Gloria Chou, the founder of Gloria Chou PR, is looking for advice about how to make her first full-time hire. Karen Cahn, podcast host and Founder & CEO of IFundWomen, prides herself on her talent-hiring skills and can pinpoint exactly where Gloria is getting stuck.

Gloria needs a director of content who can transform Small Business PR with Gloria Chou podcast episodes into Reels, Tik Toks, email marketing, and more. Gloria realizes that this isn’t her zone of genius, and she needs to find someone who has a complimentary skillset to what already exists in her business. Karen also pinpoints where the leak is in Gloria’s sales funnel and offers up a few solutions for how to patch it. 

As a bonus for listeners, if you DM @gloriachoupr the word "IFW" on IG, she will send you a free pitching template that has gotten her onto 30+ podcasts! 

This episode was produced by Swell Podcasting and Sofia Badalamenti at IFundWomen

Host: Karen Cahn, Founder & CEO of IFundWomen

Important Links:

Follow Karen on:

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• Twitter: https://bit.ly/3rGQ7tu


• LinkedIn: https://bit.ly/3laVdNy

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• Sign up for IFundWomen's newsletter: https://bit.ly/3D7bZn2


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Check out Gloria Chou PR:

• Gloria Chou PR LLC | IFW Services X: https://bit.ly/3bJbHtq


• Website: https://bit.ly/3K8LQ9T 


• Instagram: https://bit.ly/3vzSIb7 


• Masterclass: https://bit.ly/3K8TCAq