The history of lonely hearts ads might be a lot deeper than you'd expect.

For as long as people have been printing newspapers, people (read: men) were enquiring about potential partners.

By the time the culture took off in the 18th century, how were people looking for love? How did the First World War boost the medium? And what are some of the strangest dating stories from this history?

Joining Kate today is Francesca Beauman, author of Shapely Ankle Preferr’d: a history of the Lonely Hearts advertisement, to find out how lonely heart ads created a new way to date. 

In part two of the episode, Kate's joined by Ana Kirova, CEO of the dating app Feeld, who recently published a report with the Kinsey Institute on where dating culture is today, and where it could lead in the future.

This episode was edited by Tom Delargy, the producer was Stuart Beckwith. The senior producer was Charlotte Long.

All music from Epidemic Sounds/All3 Media.

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Betwixt the Sheets: History of Sex, Scandal & Society is a History Hit podcast.