History of Pricing Part 1

History of Pricing Part 1

Update: 2025-01-20
Share

Description

Here it is - THE PRICING TALK. Since I believe storytelling is one of the best avenues of learning, I'm broaching this with simply my experience - which, let's be honest, after 10+ years in business I've seen and tried just about everything. I'm talking —$50 sessions with CDs in plastic sleeves, IPS out of my tiny starter Hawaii apartment, every combination of session fee + collection model imaginable, and eventually moving to an all-inclusive digital model with print credit and a la carte sales. We're talking numbers, collection details, logistics - so much that this is just Part 1.


This episode is packed with real numbers, honest reflections, and plenty of takeaways for you to apply to your own business.Whether you’re just starting out or rethinking your pricing strategy, stick around to the end for tips on how to build a pricing model that actually works for you—your style, your life, and your goals. 


Next week in part II we’ll dive into the past five years, where I made big shifts, grew my family + 2 more kids, and faced new challenges (hello, pandemic) and how pricing changes fit into the scheme of things when developing a life and a business you love.  




// LINKS MENTIONED // 


Episode 30: MY STORY -  https://leahoconnell.com/ep-30-my-story-the-roots-experience-failures-inspirations-that-shaped-my-photography-business-paying-it-forward/


 


Homestyle Accelerator Group: https://www.leahoconnell.com/homestyle


The LEARN page with free resources - https://www.leahoconnell.com/learn 


Photo Fuel Facebook Group: https://www.facebook.com/groups/photofuel/


 

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

History of Pricing Part 1

History of Pricing Part 1

Leah O’Connell