Criação da McCann Erickson Manchester.

Usar hipérbole para valorizar uma vantagem do produto, funciona em qualquer meio. Com um diálogo primoroso como esse, funciona melhor ainda.

WOMAN

Ok... You've cancelled the milk?

MAN

Yeah.

WOMAN

You've cancelled the papers?

MAN

Yeah.

WOMAN

Have you taken the dog to the kennels?

MAN

Yeah. Of course. 

WOMAN

Good.

MAN 

And I put the feeding block in the fish tank. 

WOMAN

Good.

MAN

Put the answering phone.

WOMAN

Good. What about plants? Plants in the bath?

MAN

Yeah, yeah, yeah.

WOMAN

Ok. Let's go upstairs then.

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