Holiday Sales Forecast: Slower Growth, Savvy Shoppers
Update: 2025-10-06
Description
Holiday sales are coming, but growth is slowing! Adobe forecasts a 5.3% rise in online spending, totaling $253 billion. Cyber Monday will be huge, but early deals like Amazon's Big Deal Days are kicking things off. Expect deep discounts, selective spending, and buy now, pay later options as retailers and shoppers navigate inflation. Mobile shopping will dominate as some retailers are optimistic, while others are cautious.
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