Homeware - the unexpected winner in 2020 ft. Michael Truluck, CEO at La Redoute International
Description
At the height of the pandemic, interest in home decor has skyrocketed with consumers creating ideal home spaces to accommodate for both their personal and professional lives. With many already in lockdown 2.0, improving the quality of life in their home environments with the latest interior design trends will only continue to grow exponentially.
From house plants to organic bedding, homeware products have experienced a surge in demand this year. Due to an increase in people working remotely and inspiration from social media platforms such as Pinterest and Instagram, homeware sales have increased 39% YoY, according to the Confederation of British Industry.
On unEDITED: Inside Retail this week, we are joined by Michael Truluck, CEO of La Redoute International. Michael previously held senior positions at Condé Nast Publications and Peter Blacks Footwear & Accessories. In his current role as CEO, Michael is responsible for growing and leading the company, which operates in more than 30 countries. Originally founded in 1837, La Redoute was one of the first apparel companies to diversify into homeware. As the homeware market continues to be the brand's primary focus, Michael walks us through this booming market, including top trends and opportunities their business is seeing during this time.
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