DiscoverMotivation MinuteHooked: How to Build Habit-Forming Products (Nir Eyal)
Hooked: How to Build Habit-Forming Products (Nir Eyal)

Hooked: How to Build Habit-Forming Products (Nir Eyal)

Update: 2019-06-21
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Description

- To get into the habit zone, your product needs to be used frequently and provide great utility

- The time or money investment users make in services greatly impacts how hooked they are

- Changing someone’s motivation is challenging - scarcity and a sense of progress make a big difference

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Hooked: How to Build Habit-Forming Products (Nir Eyal)

Hooked: How to Build Habit-Forming Products (Nir Eyal)

Spencer Harro and Jeriah Miller