In this episode of Clipped, host Eric is joined by Guy Kelly, an accomplished graphic designer and the creative force behind the eye-catching cover art of the award-winning podcast "Hooker Gate." 

They delve into the critical role that cover art and thumbnails play in attracting listeners and how exceptional design contributed to "Hooker Gate" winning the iHeartRadio "Next Great Podcast" competition. 

Guy shares his journey from studying graphic design in college to making a significant impact in the publishing industry, and how his background influences his approach to designing for the digital landscape.

What You'll Learn:

• The Crucial Role of Cover Art and Thumbnails: Understand why visual elements are vital for attracting and retaining podcast listeners.

• Leveraging Graphic Design Skills: Learn how Guy's expertise in graphic design enhances podcast branding and listener engagement.

• Creating Compelling Visuals: Discover practical tips for designing cover art that effectively conveys your podcast's message and stands out in a crowded market.

• Balancing Aesthetics and Functionality: Explore the intersection of beauty and usability in design to create impactful visuals.

• Insights into the Design Process: Gain behind-the-scenes knowledge of the podcast production process and the integral role of design.

Key Topics Discussed:

• Guy Kelly's transition from music to graphic design and his passion for creating physical products.

• The impact of professionally designed cover art on podcast success and listener attraction.

• Common trends and pitfalls in podcast cover art, including overused design elements.

• The importance of a cohesive branding strategy across all podcast elements.

• Debunking myths about the necessity of including faces on cover art.

• Strategies for podcasters to improve their visual branding, even without a design background.

Quotes from the Episode:

• "The thumbnail is so important. The title is really important. Those two things are the most important for getting people to click on your podcast." – Guy Kelly

• "I found that the part of my brain that perfected working on complex projects was the same I used in putting together the podcast." – Guy Kelly

• "There's a lot more complex stuff you can do to communicate something without having a face on it." – Guy Kelly

Connect With Guy:

• Guy Kelly's Website: guykelly.com

• Guy's LinkedIn:  linkedin.com/in/guy-kelly-30379814b

Connect With CLIPPED:

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