Spotify has rebranded its Spotify for Podcasters platform into the newly minted Spotify for Creators. This update, launched in November 2024, aims to provide video podcasters with more tools to grow and monetize their shows. 

In this episode, Eric dives into what this rebrand means, the new features Spotify has rolled out, and whether or not anyone will actually use them. 

Spotify for Creators is Spotify’s attempt to shake things up in the podcast world, especially for video creators. They’ve added a couple of new features designed to make it easier to promote and monetize podcasts. 

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First, there’s the new video clip upload tool, which allows creators to share vertical short-form clips on Spotify itself. Second, they’ve introduced a monetization option for video podcasts, though the requirements and revenue split might make you pause. 

While we applaud Spotify for trying to innovate, the practicality of these features raises questions—like who is really searching Spotify for video clips when platforms like Instagram and YouTube are already dominating the space?

Spotify For Creators Key Features:

Vertical Video Clips

• Upload short-form, vertical videos to promote your podcast directly on Spotify.

• Ideal for teasers, promos, and highlights, but let’s be honest—do people really consume short-form content on Spotify?

Full-Length Video Uploads:

• Not a new feature, but a reminder: you can upload your entire video podcast to Spotify so users can choose between audio or video.

Monetization Info:

• Host your podcast on Spotify (no external hosting allowed).

• Publish at least 12 episodes.

• Achieve 10,000 listening hours and 2,000 unique listeners on Spotify in the past 30 days.

• 50/50 split between Spotify and the creator.

• Ads are programmatic, not host-read, and may lack customization.

Spotify is making moves to push podcasting forward, especially for video creators, but with strong competition from platforms like YouTube and TikTok, it’s uncertain whether these features will gain traction or truly impact the podcasting landscape.

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