LEGO on social media is represented by loud voices, sound effects, and hot takes. It can be easy to dismiss this stuff as clickbait, but an enormous amount of work goes into grabbing and keeping your attention. Join me as I take a look at the hooks and hot takes that make up LEGO short-form content.

Today's guest: the brilliant SamWyattBricks! Sam is the king of what he calls "hooks": the first five seconds of his videos are designed to catch your attention. His videos showcase an extraordinary creativity working within current trends. He tries to post a short every two days, so go check out his most recent stuff!

And spend six minutes watching his only long form video (to date). Sam says he wants to do more of these, and I really like the more lowkey vibe he gives with a longer runtime.

• EVERY LEGO STAR WARS COMPLETE SAGA MINIFIGURES IN REAL LIFE!!!!

American Psychological Associate episode on shrinking attention spans: https://www.apa.org/news/podcasts/speaking-of-psychology/attention-spans

Find episode notes and more at clutchpower.substack.com.

All music by Nihilore (www.nihilore.com):

• Haven
• Everything You Say is a Lie
• The Author Never Dies
• Our Monstrous Purpose
• We Are Already Dead
• Alter Ego
• Home