Hooters Founder Reclaims Brand, Returns to Beachy Roots
Update: 2025-11-14
Description
Neil Kiefer, co-founder of Hooters, reacquires Hooters of America to restore the brands original vision. He aims to shift the focus back to a family-friendly, beach-themed restaurant, updating the menu and uniforms. Kiefer believes private equity ownership led to a little boys club atmosphere, alienating women and families. He plans to support franchise locations and ensure the brands long-term survival.
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